Local Government Transformation: Breathing Easy in Westminster

Eloise Smith
February 29, 2024

Air pollution, a significant threat to public health, is particularly concerning in bustling cities like London. To tackle this challenge, the Westminster City Council launched the Westminster Air Quality Data Platform in July 2023. This innovative platform empowers residents with crucial information, fostering community engagement and paving the way for a healthier future. 


Understanding the Local Challenge 

Westminster grapples with high air pollution levels due to its location in Central London, home to some of the city's busiest streets. Exceeding World Health Organisation guidelines, this air quality poses a significant health risk to residents. Local authorities like Westminster play a crucial role in raising awareness, shaping policy, and empowering residents to take action. 

Breaking Down the Data Barrier 

Previously, accessing air quality data was a challenge due to complex formats and technical jargon. This information gap hindered residents' understanding and ability to make informed choices about their health and environment. Recognising this obstacle, Westminster committed to making air quality data accessible and transparent. 

The Power of Open Data 

The Westminster Air Quality Data Platform offers a user-friendly solution. Residents can now access: 

  • Accurate and Up-to-Date Information: Get real-time air quality data for their specific area. 
  • Long-Term Trends: Understand historical changes in air quality, providing valuable context and insights. 
  • Empowerment Through Knowledge: Make informed choices that reduce personal exposure and overall emissions. 

This open data approach fosters a sense of community empowerment. By equipping residents with knowledge, the platform encourages them to become active participants in improving air quality. 

Beyond Data: Addressing Inequalities 

The platform goes beyond data visualisation; it sheds light on environmental inequalities within Westminster. By incorporating health and deprivation data, the platform reveals that some residents face higher air pollution exposure due to their location. This information empowers the council to develop targeted interventions and address these disparities, ultimately improving the overall well-being of all residents. 

Ensuring Sustainability Through Feedback 

The council actively seeks resident feedback through a research panel, focus groups, and individual interviews. This continuous engagement ensures the platform remains relevant, user-friendly, and addresses evolving community needs. Resident suggestions have directly shaped the platform, with features like the "air quality in your area" page being implemented based on feedback. Additionally, a longitudinal study is underway to track user patterns and identify further areas for improvement. 

Lessons Learned 

The Westminster Air Quality Data Platform offers valuable lessons for other local governments: 

  • Prioritise Community Needs: Ensure the platform is accessible, relevant, and user-friendly. 
  • Embrace Transparency: Present data in a clear, understandable format to build trust and engagement. 
  • Foster Continuous Improvement: Actively seek and incorporate resident feedback for long-term success. 

By harnessing the power of digital transformation and open data, local governments like Westminster can empower residents and pave the way for cleaner air and a healthier future for all.